4 coaching sessions (50 min)

• Explore/refine business idea, product/ service offerings

• Business vision, mission, values, your ‘why’ in business

• Your ‘USP’ unique selling point, elevator pitch & competitive advantage

• Brand strategy (brand storytelling, logo, brand values, reputation, brand consistency, tagline)

• Marketing strategy (social media, email marketing, target market, customers needs, competitors)

• Sales & pricing strategy (to make a profit)

• How to get your first customer & how to sell without being ‘salesy’

• Getting yourself ‘out there’ in front of your potential customers

• Consumer psychology

• Business management systems & tools

• Building a website

• Confidence & mindset work to combat limiting beliefs

• Opportunities & risk management analysis

• Time management, organisation, goal setting

Personalised reflective exercises are provided after each session to help plan & take small actionable steps forward